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A traditional business and a marketplace business generate revenue at the same point in time, however, the means are different. The software defined marketplace drives efficiency by constantly updating customer profiles and optimizing the customer journey to encourage booking a transaction. On the other side, tradespeople can see that there are customers on this platform – they see value from the platform providing qualified customers and facilitating payments. The platform doesn’t cost them much, makes it easier for them to manage their schedule, and get paid quickly.
Simply put, the two sided marketplaces use software to create a low friction, business flywheel. The more customers the marketplace sells to, the more service providers they attract, the more revenue generated, the more marketing spend to attract more customers, and on it goes.
Read the rest of Your Digital Advantage’s post here.
Business broker-entrepreneur David C. Barnett breaks down seasonal business features and typical structures, and how a “part-time” company can be rewarding, relaxing, and profitable for owners and employees.
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