Kumo Affiliate Program Policies

Kumo Affiliate Program Policies

Last Modified: July 20, 2022

All Kumo Affiliates are required to complete agreement and remain in compliance with these terms. This list contains everything you need to know to be a Kumo affiliate, including resources, recommendations, and some fun legal stuff.

If you're not yet part of the Kumo Affiliate Program, you can apply here.

If you ever need anything else or have questions, feel free to reach out to the team at affiliates@withkumo.com.

1. Commission

1. Commission Rates. Available commissions are set forth in the Affiliate Dashboard. Commissions may be based on either purchase or signup (not both), and purchase commissions may be calculated based on monthly or annual purchases at the rates set forth in the Affiliate Dashboard.
2. Limitations:
a. For purchase commissions, you will receive commission for recurring payments made by a new customer who is not in an active sales process with us at the time of the affiliate link click. 
b. The customer needs to be an active customer for the locking period in the Affiliate Dashboard. 
c. Commissions will still be counted if a user starts on one domain and then signs up or purchases on another Kumo domain. 
d. Affiliate links may rely on cookies to track referrals. Therefore if cookies get cleared, we may not be able to track these events.
e. Cookie windows are stated in the Affiliate Dashboard.
f. Only affiliate links can be used to track referrals. Incorrect use of affiliate links will cause inability to track referrals.
g. Fraudulent or stolen attribution is a non payable event. If we suspect fraud (for example, if we see that signups are all from the same city or IP address) we may require you to prove that the referrals are valid.
There are a number of other limitations that may result in commission not being paid - we encourage you to read the Marketing Affiliate Program Agreement for more information on this.
3. Upgrades/downgrades. You do not receive additional commission if a customer upgrades to a higher tiered product in the future. If a customer downgrades, you will receive the commission associated with that downgrade.
4. Attribution. In the event a single customer clicks two different affiliate links, the last affiliate gets the credit. We do, however, reserve the right to modify this in certain circumstances. 

2. Promoting Kumo

1. Kumo Branding
Do:
Capitalize only the “K” in “Kumo”. You’d be surprised at how many times that doesn’t happen. Sigh.
You must follow our vendor kit and our Content Usage Guidelines here.
Do Not:
Use false or misleading statements on the benefits of using Kumo (e.g. “Get rich quick with Kumo”).
Modify or adjust the Kumo wordmark or logo in any sort of marketing material you might create, including the creation of any visual badges or dual-logo lockups.
2. What to call yourself
As we have multiple ways to partner with Kumo and several ways to reference those relationships, here are some guidelines around what you can and cannot call yourself within the Kumo Affiliate Program.
Do: Say you’re a “Kumo Marketing Affiliate” or “Marketing Affiliate”. You may also refer to yourself as a “Kumo Partner” or that you’ve “partnered with Kumo” for marketing purposes.
Do Not: Refer to yourself as an employee of Kumo, nor indicate that you are a partial or full owner of Kumo. This includes press releases, references in videos, listings on your website, or in any other marketing material you may be using.
3. Buying Ads
You will not purchase ads that direct to your site(s) or through an affiliate link that could be considered as competing with Kumo’s own advertising, including, but not limited to, our branded keywords. If running ads, you need to direct the ad to your own website (and not to withkumo.com or a standalone landing page).

3. Policies that don’t fit into the other buckets

Survey Participation: We would encourage you to participate in any affiliate-specific NPS surveys, industry surveys, marketing surveys, etc. as we request.
Sharing Placements: When requested, you’ll share the places you’ve used your affiliate link. This includes, but is not limited to, links, screenshots, and email sends.
Purchasing Kumo yourself: One of the benefits of the Affiliate Program is we don’t require you to purchase Kumo products. Though if you decide to purchase, we require that you do not use your own affiliate link.
You must be FTC compliant and disclose in a clear way before the affiliate link that you will receive commission if someone clicks through and purchases.