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Small business investor-owner Aizik Zimerman discusses developing and maintaining a cohesive marketing system, and connecting the dots with digital branding, tech sales incentives, and consistent customer communication.
The problem with having an edge, is that they usually don't last. As others start to discover that one party does consistently better than everyone else, people work very hard to understand that advantage and then to replicate it. Over time, this is usually successful and erodes or eliminates that edge. Maintaining an edge is a constant game of cat and mouse, with each group trying o always stay one step ahead of the other or to close the gap with - or leapfrog - the leader.
Circling back to search funds, the goal of each effort is to find and close on a good business as quickly as possible. Given the very similar background, approach, and criteria used by each search fund, where's the edge? I've developed a partial list and included, in parentheses, the potential downside(s) to each tactic:
Read Letters of Intent’s post here.
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